May 2010
Sponsored by Attivio, Inc.
This paper first shows data and content as two ends of a continuum of the same business information asset and explores the depth of integration required for full business value. We then define a unified information store (UIS) architecture as the approach to unification. Businesses that begin to implement a unified information store stand to gain early adopter advantage in this rapidly growing market.
Abstract
The worlds of data and content are on a collision course! With ever-growing hordes of content gathering in the business and on the Internet, the old civilization of the data warehouse is under siege. But, never fear! A solution is emerging–the outcome will be integration, not annihilation.
Based on over twenty years of information architecture experience from data warehousing, this paper first shows data and content as two ends of a continuum of the same business information asset and explores the depth of integration required for full business value.
We then define a unified information store (UIS) architecture as the approach to unification. The heart of this store is a core set of business information, indexes and metadata, originating from up-front enterprise modeling and text analytics of information when loaded and at the point of use, which ensure both data quality and agility. The business outcome is analytics that combine the precision of data querying with the relevance of content search, independent of the information source and structure.
Software vendors from both viewpoints–data and content–are already delivering products that blend the two worlds. Businesses that begin to implement a unified information store stand to gain early adopter advantage in this rapidly growing market.
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